Radio imaging is an all-encompassing general term for the composite effect of multiple and varied on-air sound effects that identify, brand and market a particular radio station. These sound effects include: voiceover, music beds, sweepers, intros, promos, liners, stingers, bumpers, shotguns, and jingles.
The combined sound elements produces an overall sound imaging that helps to position the radio station within their market. Overall it sets the mood, tone, and energy of the station, while also building a brand familiarity and loyalty with the listeners.
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